Our story

Dedicated entirely to rural communities, our fresh progressive approach gives customers certainty, and the confidence to realise new opportunities.

We want to change the meaning of insurance in the rural sector.

Where some insurers prefer to talk about protection and preservation, we’d rather focus on providing certainty and embracing new challenges. Think of us as looking at a traditional industry through a new lens

The rural economy is brimming with opportunities - it's amazing. And we’re proud to play a part in making it that way.

It deserves a partner who is independent, progressive, specialist and flexible. A partner you can trust to be on your side.




Why Rural?

  • 20 years’ experience providing specialist insurance
  • Over 26,000 customers nationwide choose Rural to protect their assets
  • More than 98% of claims paid in 2016
  • 24/7 UK based claims helpline.

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