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About Rural Insurance

Rural Insurance is a leading specialist insurer of rural communities. We enable you and your clients to look to the future through the support we provide today.

At Rural we know that progress doesn’t just happen. It’s strived for by people who know that the rural economy never stands still. It’s achieved by those who work together to take the steps, however small, to adapt, improve and grow. And it’s insured by a partner that understands how to make change work for you and your clients quickly and decisively.

Why Rural Insurance?

20 years' experience providing specialist insurance

Over 24,500 customers nationwide choose rural to protect their assets

A network of more than 600 trusted brokers

Our products

Our products protect the assets of both agricultural and rural business. We’ve been partnering with brokers to provide this cover for over 20 years and are continually evolving our product range to meet the changing needs of businesses that make up part of the rural economy.

Our underwriters will work closely with our broker partners to provide a flexible, tailored service so that we make sure we offer the right cover at the right price.

  • Farm Combined insurance

    One policy that can protect buildings, machinery, livestock, environmental impairment liability, house & contents. And in a time when diversification is so important to the survival of modern farms, the policy offers cover for B&B, holiday lets, shoots and camping.

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  • Farm Motor insurance

    Designed to keep you moving in the right direction, we can cover agricultural vehicles of all shapes and sizes; private cars and commercial goods vehicles... all under one policy. You can start with just one vehicle and add cover for others at renewal or as your business grows.

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  • Rural Business Motor insurance

    Our business motor insurance is an innovative product available for a wide range of trades and occupations, with the ability to combine commercial vehicles, private cars, and even motorised horseboxes with up to 8 vehicles on one policy.

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Rural Business Motor Risk Checker

Find out if we can provide a quote for your client’s trade and location with our handy checker

Looking for a Rural Broker?

Rural Insurance products are only available through our trusted broker network. We have over 600 partners across the UK who can help you get the right cover for your business.

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