Mr Robertson starts his new role immediately, and reports to Rural Managing Director Simon Stevens.
Dean Robertson joins Rural from Santander Group, where he was a regional manager in the consumer finance division.
He said: “The agricultural insurance market needs to adapt to broader changes in the farming sector, and although it is dominated by NFU, there are ample opportunities to grow Rural’s brand and reputation as a specialist provider with an emphasis on high quality service.”
He said that his first task would be to work alongside Simon Stevens to “review the geographical spread of Rural’s outward facing team to ensure we are reaching the right areas of the country.”
He added: “We have relaunched our website, giving brokers access to online quotation facilities and a link to imarket to allow them to issue electronic motor cover notes on behalf of Rural. We are also introducing rural schemes products and delegated authority arrangements with selected brokers.”
Simon Stevens said: “Dean’s appointment strengthens our sales and marketing. He brings with him and excellent sales track record and following the recent appointment of Mike Ellis (who moved across to Rural as chief operations officer from UK General Insurance), I am confident that we have the right team in place to meet our ambitious growth targets.”