Our history

Rural Insurance was formed in 1995 by a team of insurance professionals passionate about offering farming and agricultural business insurance to the rural community.

Headed up by Rural MD Lance Harvey, the company experienced steady growth in the late 1990’s and soon became a well-known provider of specialist agricultural and rural insurance in the UK. By 2008 Rural Insurance head office in Harrogate had grown to 45 staff with a GWP of £18 million.

In May 2008, Rural Insurance launched Rural Online, an online quote and buy for brokers offering Equine, Smallholders and Personal Accident cover, accelerating growth in the second half of 2009 to over £20 million GWP.

In 2009 Rural Insurance became part of the newly formed UK General Insurance Group one of the largest specialist insurers in the UK. The UK General Group now writes in excess of £200 million GWP, trading with over 2,500 brokers and affinity trading partners in the UK.

Rural Insurance continues to grow and is now one of the UK’s leading agricultural insurance providers with ambitious plans for future growth. Working exclusively with independent brokers Rural Insurance offer a range of agricultural and rural insurance solutions.